Iris & Co.- Eye Care E-commerce App & Website
Iris & Co. is so much more than just visualizing; it's about partaking in the best moments of life with all its vibrancy and enhanced clarity. Being a premier eye product solution, they're dedicated to helping people embrace their vision with conviction and fashion. Iris & Co. started to deliver a niche marketplace for eye care products like the latest sunglasses, trendy power glass frames, and precise contact lenses. Their core mission is to enhance product accessibility and increase purchasing convenience for the masses. Currently, they have a big level of loyal customer base in the US market but their major focus is now to render a streamlined shopping solution that surpasses geographical boundaries.
They abide by the following values as the benchmarks to provide top-notch solutions- quality, innovation, integrity, community, and empowerment. At the moment Iris & Co. is visualizing their future and the significance of expanding their digital footprints for catering to their growing buyer community. That's how they approached Hyperlink InfoSystem to build a holistic mobile application and website, to provide customers exclusive access to their collection of eyewear essentials, barring geographical boundaries. Iris & Co. wishes to offer features like virtual try-on, multiple payment options, expert personalized guidance, exclusive offers, and more to redefine the eye care experience for every generation.
Client Requirements
In the olden days, buying online eye products was nothing less than gambling. May it be the product or the quality, especially when it came to digital purchasing, where the hassle of judging the accurate face fit, color, and style remained a stagnant issue. Such issues cause customer dissatisfaction and increased product return rates. Iris & Co. strives to disrupt this conventional eye product E-commerce business model by harnessing the best-in-class technologies. Currently, in the eye care sector, people face many issues leading to high product return rates. That's what enabled Iris & Co. to ask Hyperlink InfoSystem to build a holistic solution to tackle these challenges using a proper set of industry-specific strategies.
Their core strategy relied on solving the major two issues i.e. virtual try-on feature and accurate product descriptions fueled with HD images. Introducing a proper try-on feature, enabling users to visualize their product's look and feel will help them make smarter decisions before purchase, hence, reducing the chances for product returns. One other feature that garners a good amount of audience is ensuring safe, reliable deliveries, convenient return options, interactive pairing tools, product personalization, and AI-enabled customer support with the added benefit of order tracking further fosters trust and reliability.
Features
Iris & Co.- Eye Care E-Commerce App & Website Features.
Virtual Try-On
Integrated the virtual try-on for sunglasses, eye-frames, and lenses enabling customers to have an overall look and feel of the product before making the purchase. This feature has completely transformed the eye care e-commerce landscape by utilizing cutting-edge technology to address the most common customer pain point.
Safe and Trustworthy Delivery
Iris & Co., in collaboration with Hyperlink InfoSystem, prioritized building a secure and reliable delivery solution for all their eye products. Both the app and website are now equipped with multiple shipping options with added tracking status features to ensure customers receive their products on-time and undamaged.
Quick Returns
Online purchases are made by taking a decent amount of risk; hence, a convenient option of return, refund, or exchange style has converted Iris & Co. into a hassle-free buying policy. This instilled trust in buyers and eliminated any hesitancy in purchases.
Interactive Pairing Tool
This is a revolutionary feature in the eye care ecommerce industry. Choosing the correct lens to match your frame remains a difficult process to date. The interactive pairing tool assists buyers in selecting the proper lenses based on their eye-power, skin color, and individual preferences.
Customization
Iris & Co. integrated personalization options to customize their eyewear. Customers now have the liberty of choosing from an extensive selection of frames, lens colors, lens solutions, and coatings to craft a unique pair that defines their style.
Secure Payment
Iris & Co. leveraged top-notch technology to ensure a secure payment gateway for protecting every transaction within the app and website. This feature enabled trust and showcased a user-centric approach, that helped redefine online shopping standards and ensure trust in purchasing.
Live Tracking
Order tracking helps your customers stay updated every step of the way. Both the Iris & Co. app and website allow for real-time order tracking, enabling users to conveniently monitor all their purchases from the comfort of their homes.
VA & Comparisons
Implemented a friendly virtual assistant and product comparison features on both the app and website to make user purchases an even more convenient affair. Answering questions, suggesting products, and comparing products side-by-side to determine features, prices and more helped users make smart purchasing decisions.
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Project Approach & Results
Developing the app and website for our client Iris & Co. has led to drastic growth and change in the retail eye sector industry. Implementing these solutions, helped them receive commendable results that altered their entire brand identity. Both the app and website experienced a boost in sales due to better customer support solutions and deriving confidence in buying online eye care essentials and products. Another visible benefit was the virtual try-on feature that smoothly reduced product return rates by empowering customers to have a generic idea of the product's final look and feel before purchasing. And ultimately, the end-product derivation is an enhanced user experience. Both the platform's extensive product range, multiple payment gateways, and streamlined shopping experience smoothly led to better user satisfaction and heightened loyalty.
Technology Stacks
We have used the latest technologies that can justify client requirements at the best to deliver bug-free solutions.
