Keep Away From Common UX Design Mistakes
UI/UX
04Sep 2020
With the fierce competition in the mobile app market, it has become essential to stand out and create a unique brand name by delivering exceptional user experience design. Most companies identify mobile app design's value with the focus for long-term success; they cannot understand how to use UX design to find new avenues of business via smartphone and build a competitive advantage.
Many confuse UX with UI design, but there’s much more to UX than visuals. UX designers consider the why, what, who, and how of mobile product use. In mobile app development, it is crucial to make sure the product’s character and content are conveyed through technology to deliver a smooth, fluid, and meaningful experience. If not, the product won’t meet its objectives in all areas of a mobile business structure.
The misconception revolving UX stems from the intersection of skill-sets and tools in UX and UI design. Many common misunderstandings about what UX is and how it adjusts into the mobile app development process. This article will list some common UX design mistakes that you must avoid the mobile app development process.
1. Viewing UX As One Person Job
UX isn’t the responsibility of one department or a single designer. It is altogether teamwork. The entire product team must be engaged in the mobile app design process. Particularly, everyone engaged in the process must understand the common aim and product vision, which they deliver jointly.
It’s essential to go through the thought process with every stakeholder during product definition. Making design decisions jointly helps ensure the final product nearly looks like the company’s ideas and concepts while meeting specific project goals.
While forming UX design, the people involved should ideally develop a cross-disciplinary team with a bunch of expertise. Speaking of which, every team member needs to think out of their discipline to make meaningful affiliations. People with particular knowledge about particular business functions will often resolve issues on their own level of expertise. It’s simple for engineering, IT, product management, sales, and marketing departments to make decisions and view difficulties via a departmental lens.
2. Considering UX Only at the Start of Development
UX design is a continuous effort. The best mobile experiences follow the 5 stages of design thinking: understand, define, create, mockup, and test.
These stages do not go in sequence and can work together, repeating the same. The design thinking process stages must be considered as distinct roles that advance the designs completely. The aim is to reach an intimate understanding of the product’s purpose and audience.
3. Not Understanding your Users
Great UX leaves a footprint on your user’s minds. Many businesses struggle when it comes to delivering meaning and building a connection with users. Meaningful products have personal importance and connect with users’ needs while matching with their values. Several products in the market are appealing and usable but still lack meaning. How are you resonating with your users? What image are you leaving with your users? This will differentiate between an app your users retain and the one they remove. Understanding your users is an essential element of UX design.
4. Not Focusing on the User
Mobile app development teams can; many times, build strong opinions about a product. Great UX designers keep their personal and user preferences separate. It’s essential to understand that you are designing for users with particular needs and wants. The user-focused approach should be followed in the app development process to deliver a pleasant user experience.
5. Imitating your Nemesis
The same approach doesn’t fit everywhere. Hence, instead of copying your competitors, learn from them, and blend your learnings with innovation to form a competitive edge. When you follow the same suit as your nemesis, you will not offer something new to your audience.
No doubt, you can get inspired by them, but the same trends might not work for you as it did for them. Therefore, evaluate what trends are working, then implement this insight to match your business and user’s needs. Consequently, you will enhance, personalize, develop using this tactic.
6. Providing Too Much Content
Overloaded information is apt for ruining a design, but delivering information in the right manner can drastically reduce confusion. For example, a parking sign with overloaded information will baffle an individual of what to do and whatnot. Designing a mobile app UX that conveys a lot of information in a small space can create a problem, just like the parking sign.
7. Overly Complex UI Design
Great UI design never has a complex design. Intricate UI design can fail the user experience if there are several distractions or baffling CTAs. Hence, focus on having more meaningful inputs. A great design can be elegant without all the complications.
8. Too Many Features
Instead of including too many features and elements, know your brand’s strengths. Visiting a restaurant with a lot of cuisines can overwhelm you. It can no doubt cater to everyone’s needs but arouse a confusion of what they are actually good at. Likewise, for your app too, don’t add up too many features and confuse your users. They will end up frustrated. Instead, offer them the USPs that will give you a competitive advantage.
Design Thinking Solves UX Design Mistakes
Design thinking is a repetitive process that supports UX innovation. This process aims to comprehend users, verify product assumptions, switch pain points, and develop solutions to mock up and test. Design thinking is to solve issues by evaluating and thinking of various perspectives. The chief principle of design thinking claims that a user-focused approach to experience design motivates innovation, which leads to competitive advantage.
In recent times, it has become more significant for app development companies in usa to revamp the skills essential to identify and act on market changes quickly and customers’ behavior. The business world is more intricate and interconnected than ever.
Design thinking delivers a structured framework to exercise through changing conditions with a human-focused perspective, and finally, find new ways to match user demand.
Harnil Oza is the CEO & Founder of Hyperlink InfoSystem. With a passion for technology and an immaculate drive for entrepreneurship, Harnil has propelled Hyperlink InfoSystem to become a global pioneer in the world of innovative IT solutions. His exceptional leadership has inspired a multiverse of tech enthusiasts and also enabled thriving business expansion. His vision has helped the company achieve widespread respect for its remarkable track record of delivering beautifully constructed mobile apps, websites, and other products using every emerging technology. Outside his duties at Hyperlink InfoSystem, Harnil has earned a reputation for his conceptual leadership and initiatives in the tech industry. He is driven to impart expertise and insights to the forthcoming cohort of tech innovators. Harnil continues to champion growth, quality, and client satisfaction by fostering innovation and collaboration.
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