Secrets are fun. We all know that a few tycoons are running every industry. They have the forbidden knowledge that can create empires and build a fortune in their hand.
The mobile app development industry isn't exactly a different industry in its own right. They too have their secrets. There can be many different types of secrets for all it's worth, such as marketing secrets, networking secrets, contract secrets.
In this article, we will be focusing on the secret of
mobile app development itself. What are a few key things you should always look out for before releasing your latest app?
Let's go through them together.
1) Focus on First Impressions
Have you ever heard of the phrase, "Don't judge a book by its cover"? Do you know why it's always said? Because literally, everyone judges a book by its cover! It takes less than a second for your design to appeal to your customers before deciding if they want to "Check further" your app.
This means that good design is so important that you cannot hope to work against it. You're fighting for just a second's worth of attention and if you can't even get that, then no matter how good your app might be, it will fail.
Therefore, your design should suit the customers and should be at least "Good enough" so that it attracts their attention.
But to do that, you need to know some other things as well, which are...
2) Know Your Target Audience
Ask yourself. Do you know your target audience? Because if you don't, even if you create a beautiful design, you will not be able to keep their attention for long. Customers will like the design but will leave after looking at it.
This is exactly why sometimes you can get the report of having a high open rate but very few downloads or CTR.
So how do you fix this?
You need to know the design that your ideal customers need. And for that, you need to double down on attracting your target audience.
Let's say you are making
dating apps for the scientist. You wouldn't want its design to feel as if it's a casual dating site. Not that casual dating apps are bad. It's just that the intended target demographic will not be able to connect with it no matter how strong your design or first impressions are.
Understanding your target audience can take time, but it's by far the most valuable thing you can do if you want to succeed. It would be best if you focused on the values that your ideal customers have. These are the values by which they will decide if they want to take your product or not.
So now you know that you need to know your target audience and focus on an impeccable first impression based on their values. Now you need to focus on the 3rd secret, and that is..
3) Connect Your Target Audience with Emotions, Not with Facts
Here's the truth that you may already know. No one cares about facts. Yes, in the political spheres, you might get phrases such as "Facts don't care about your feelings" But you're in the
mobile app development industry.
Here people's decisions do not care about the facts.
Here again, comes the values of your intended target audience. If you can connect with your audience with the values that you both share, that will help you build your own brand authority.
For example: Let's say that you are building an app for spiritual people. These types of people tend to have values that are more or less
-
The world is a big family.
-
They love peace and the idea of peace.
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If they are religious, they like the spiritual aspects of their religion.
The above mentioned 3 values are very diverse in the first place and they can still be broken down further. But now that we know the values, we can decide what the core functions of your mobile app are. This is where you get to decide how your app will provide value to its own customers.
But here's the main thing. Even if you forget all the other tips that we have shared till now, you have to focus on this one if you want to stand a chance, and that is...
4) Focus on Providing a Great Customer Experience
This is by far the most important thing that you can do. A good design will attract people to your mobile app. The target audience will find it nice based on the values you share. They might even build a decent connection with your mobile app.
But if they get a pathetic user experience from your app, then my friend says good bye to your mobile app development journey. Nine times out of ten, all your hard work will waste if you do not focus on working on the user experience.
There is no such thing as perfection. But user experience should come second in that list. This is the most important aspect of your mobile app, so you have to ensure that this goes as per the plan. But how will you make sure of that?
5) Complete Testing
Testing helps you find out all the shortcomings in your app. Before release, all the bugs and problems that your potential customers can face must be weeded out. Yes, all this that I have said should be done before your app hits the market.
Bonus tips for
Mobile App Developers that
always focus on regularly updating your mobile app. This is the era of the upgrades. If you want to be at the top, you also need to commit.
Conclusion:
These are just some of the tips of the mobile app development industry. If you'd like to know more, then feel free to see our other articles
here.
