When someone asks me what is my favourite feature for an app, I mostly answer with nothing. Don’t judge me, I don’t care what sort of app is being developed by
apps developer company, if it doesn’t have a feature of ordering food for free, then I am not buying it.
But you as an app developer don’t have to be worried about this. I am pretty sure that none of your app users are half as glutton as I am…
This first paragraph was just me trying to come up with a good hook to entice you, dear reader, but I guess I failed miserably. If you’re still here then thanks for bearing the brunt of this intro, you are in for a wild ride today regarding your app, so let’s get this started.
The app industry leaves a lot to be desired for. With a monetization strategy of 20 dollars a pop, most of the apps are not worth the price that they are being sold. This is important because app companies that hire app developers, aren’t charity conventions, and
top mobile app developers themselves are humans.
They need to eat, you know.
But something that is happening overall, is that the moment a customer buys the premium version of the app, it is like the value of the app for the customer decreases. This is already well known especially if you just go through all the reviews of apps. Bad ratings are ruling everywhere, especially if your app is a premium one.
So what to do as an
app developing company or as an app developer? You know that if you want to make a buck then you need to properly monetize your app. But you can’t suffer a bad rating as this will turn into an avalanche of lost sales.
Well, this is the question that we all will be working on today. Before you read further, I am assuming you know who the target demographic is and that you have done your
research for your app niche.
You can go ahead and read our previous articles before you proceed further. I’ll wait.
Oh, here you are, perfect, so now let’s tackle the must have feature for your app.
1) Make Sure To Price It Right:
Look, we all know how economics works. There is a market for everything and anything can be sold for potentially any amount of price.
But your customers aren’t dumb art collectors with too much of cash lying around. You need to make sure you are pricing your app correctly. In general, instead of copying the
average app pricing model, look for the pricing model of your competitors in your niche.
Look for all the fault lines or bad reviews if you can for their pricing structure. Make sure to avoid those things in your app. If the people hated your competitor for the same price and features then they’ll hate you more because you copied something THAT DOESN’T EVEN WORK, while not improving upon it.
Hint: One of the best strategies that freelancers use online is to provide add-ons for a small increased cost. This way, the clients get to choose exactly what they want while having the psychological security of not paying any hidden charges.
This is a great way to upsell some aspects of your premium app as well. Many gaming companies do this under the garb of micro-transaction. Though we would suggest you not go overboard.
2) Provide Features That Are Worth It:
Humans have an innate need to feel important. If you’re in sales then you ought to know it already. If your premium app can legitimately make the user feel better/more powerful/more in control, then my friend you have already won the game.
Online games do this by dolling out limited features such as weapons or armor sets of the festival-oriented themes.
Top dating apps do this by giving the users more messaging options which in turn increases their odds for success.
Plus, you can also regularly upgrade your premium profile users and provide them with extra goodies which again reinforces their importance. But once again we would suggest not going overboard in this. There are games out there that are considered completely Pay TO Win. And this has completely ruined their reputation online.
Now that being said, what are some of the features that you, my dear app developer, should focus on for our premium app users?
a: Personalized Chatbox
Remember the word “Personalized”. Nothing frustrates people more when they are given a templated reply on their app. Imagine if some friend of yours always answered in a template. At first, it will be fun, but soon this will just end up grinding your gears. Needless to say, if the account is premium, then the least they deserve is some sort of personalized messaging.
b: Personalized Push Notifications
Same as above. If you’re going to entice your paying customers to use your app then at least do it with some class.
c: High Security: It’s a basic need
d: Improved UX: Obvious.
Conclusion:
These are just some of the features that you need to follow up on. A lot of these things also depend on the demographics that your app belongs to and its niche, so make sure to always study your competition as an app developer.
We will see you next time.
Thank you.
